The conversion rate of a business is its driving force for success. After all, achieving significant sales numbers will be impossible to achieve without it. If you want to increase your profits and generate more revenue, you’ll need to adopt effective practices in optimizing conversion rates. But the question is, what strategies will enable you to get better conversions with minimal effort? In this article, we’ll talk about a few ways to get the desired results without having to work your fingers to the bone in the process.
- Leverage video content through influencers
In the digital marketing world, video content is growing in popularity. These days, most users would rather watch than read, after all. And because of the format’s potential to elevate the CTR or click-through rate, enhance search engine optimization (SEO) efforts, drive greater volumes of inbound web traffic, and increase conversions, professional marketers are increasingly trying to tap into its power, and so should you.
The prospect of creating videos might sound like a lot of effort when compared to publishing written materials, but it doesn’t have to be the case. By partnering with influencers, you will not only save yourself the trouble of putting out videos, but you’ll also be able to reach a broader market.
- Keep an eye out for any unlinked mentions
Looking for unlinked mentions, more commonly known as the process of link reclamation, is the practice of converting the mentions into backlinks and an effective conversion rate optimization (CRO) strategy. Link reclamation is crucial for the more prominent and popular brands and must always be a part of any SEO strategy. Here are a couple of ways to turn mentions into beneficial backlinks:
- Regularly monitor any brand mentions ensuring that you quickly spot opportunities for link reclamation. Through services like Google Alerts, mention.com, and BuzzSumo, you set alerts that will immediately notify you when they find any mentions of your brand or business.
- Connect with the writers or domain owners of the web page where the brand mentions may be. Ask them to link the mentions back to your site if possible.
- Use calls-to-action properly
With conversions, both quality and quantity matter. If you lack a CTA or call-to-action, there’s a good chance that you’ll fail to convert users. For this reason, you must to ensure that these opportunities are presented everywhere without being too overbearing. For example, you can include sign-up buttons at the site’s sidebar. You can also use pop-up offers and a few CTAs naturally contained within the body of the content you produce.
- Don’t overlook social proof
It is no surprise that many businesses try to leverage social proof whenever they can. It can be a potent tool, after all. In fact, it may even be stronger than the quality of a brand’s site or offerings. Therefore, you must never overlook it. By encouraging your satisfied customers to write up reviews and testimonials and addressing negative feedback, you’ll create positive exposure for your business and increase your sales in the process.
Now that you know a few tactics to improve your conversion rate without too much effort, you’ll be in a favorable position to transform prospects who wander to your website into conversions. However, be sure that you’re consistent with your efforts and take the time to fine-tune your strategies. It will go a long way in helping you succeed.